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Orange Juice, Black Eye

| To ring in the new year, Tropicana rolled out a weird, minimalist, futuristic redesign of its iconic orange juice cartons. Sales immediately plunged 20 percent, and after just two months on the market, Tropicana scotched the redesign. The quick rollback is all but unprecedented. Why did people react so negatively? After all, the design switch, from an image of an orange with a straw in it to an image of a glass of orange juice, at least marked an uptick in honest advertising. Fruit juices, it turns out, aren’t nearly as healthy for you as you think. [%comments]