Shoe Gazing

| Zappos created a map on its site showing, in real-time, orders being placed for its shoes across the U.S. Other than hypnotizing Zappos employees and allowing New Yorkers to see for themselves whether they have better fashion sense than the rest of the country, is the map doing anything to help Zappos sell more shoes? As people embrace thrift and feel guiltier about luxury purchases, could the map help convince Zappos’ browsers that there’s no shame in splurging on shoes when they can see other people doing it, continuously, all across the country? (HT: Charles Harvey) [%comments]