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Make It a Taedonggang River Beer

North Korea has come out with its first beer commercial for Taedonggang River Beer, “the pride of Pyongyang,” which shows both businessmen in suits and a sweaty worker in uniform enjoying a cold one. No word in the ad on how much a River beer costs, but with the average North Korean making about a dollar per day, it seems more like an upper-class good, enjoyed by the likes of the country’s leader Kim Jong-il — who has visited the brewery — rather than your average working man. (HT: VSL) [%comments]