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The Ketchup Revolution, Postponed

Five years ago, Malcolm Gladwell pronounced ketchup ripe for the kind of diversity revolution that had already shattered the staid monotony of the spaghetti sauce and mustard markets. Now The Smart Set wonders why we’re still waiting for ketchup to storm the barricades. Were we too busy cooking up exotic derivatives during the boom years? Has the Great Recession, or government regulation, stifled vital condiment innovation? Maybe it’s something immutable in ketchup itself. All those natural mellowing agents, perhaps. [%comments]