We're Blegging You: How Has Freakonomics Changed the World?

Next week, after more than four years in hardcover, Freakonomics is being published in the U.S. in paperback. We’ve been asked to go on TV to talk about the effects (if any) the book has had, whether in the realm of crime-fighting or baby-naming or book-writing. We need your help in gathering good examples to talk about. Nothing is too large or too small, in your life or the lives of others. Thanks in advance.