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For all the anxiety surrounding the spread of swine flu, some of the most effective flu countermeasures are also the cheapest and simplest: social distancing (keeping about three feet away from potentially infected people) and washing your hands. The trick is getting people to take the advice. So the Obama administration held an open contest for the public to create the most compelling anti-flu public service announcement. Watch and vote on the finalists, here. Unlike earlier anti-flu campaigns, which tried to scare the public into readiness, these home-made ads are lighthearted and aim to empower. Which is more effective? [%comments]