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The Dangers of a Live Twitter Feed

It seems to make all the sense in the world. You are WPMI-TV, the NBC affiliate that covers southern Alabama and some of the Florida Panhandle, and you rent a big electronic billboard to promote your nightly news and weather team. The billboard has nice big headshots of the three broadcasters: Greg Peterson, Kym Thurman, and Derek Beasley. And then, to the right of their pictures, the billboard will display the program’s live Twitter feed, nicely linking the broadcasters to the events they’re covering. One problem: apparently no one thought through what would happen if the live Twitter feed happened to read, as it recently did, “3 Accused of Gang Rape in Monroeville.” [%comments]