"Just Weird Enough to Work?" Freakonomics: The Movie Gets Distributor

Last week came word that the film version of Freakonomics — a feature-length documentary made by an all-star lineup of directors — would close the Tribeca Film Festival. Now we learn that Magnolia Pictures has secured the rights to distribute the film in theaters, probably in late summer. Sayeth the Times:

Magnolia’s president, Eamonn Bowles, whose company distributed Man on Wire and Food, Inc., figures that Freakonomics is just weird enough to work. “This is the business of exceptions and idiosyncrasies,” Mr. Bowles said.