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Sexing Up Government Bonds

Japan’s Ministry of Finance is exploring a new avenue for selling government bonds: sexing them up. The new ad features five women and reads: “Men who hold JGBs are popular with women!!” As one of the women says: “I want my future husband to be diligent about money. Playboys are no good.” Government borrowing is currently at record levels in Japan. (HT: Greg Mankiw)[%comments]