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Author as Idiot

Gary Shteyngart isn’t just a novelist, and a pretty good novelist, but a novelist who is willing to cast himself in a Borat-like short film to promote his latest book. Some of you will think it is charming/hilarious, but I suspect more will find it unctuous. For James Franco fans also. I am curious to see what Shtenyngart is doing 20 years from now …