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If You Don't Want Your Car Stolen, Make It Pink

New research from the Netherlands finds that thieves are less likely to steal brightly colored cars because of their lower resale value. If you really want to ensure your car isn’t stolen, go pink. Of the 109 pink cars in the research sample, none were stolen. (Insert your own Dutch joke about orange soccer jerseys here.) “If the aversion to driving a car in an offbeat color is not too high — or if someone actually enjoys it — then buying deterrence through an uncommon car color may be at least as good a deal as buying deterrence through an expensive car security device,” writes Ben Vollaard, who conducted the research. [%comments]