Quotes Uncovered: Well-Known Advertising Slogans

Two years ago, I asked for suggestions for the most memorable advertising slogans of recent years, to help with the next edition of The Yale Book of Quotations. Let me repeat my “bleg” from that time, and ask again for suggestions:

The Yale Book of Quotations includes 140 well known advertising slogans. I would welcome suggestions of famous advertising slogans from the 21st century (i.e., 2000 to 2008 or 2001 to 2008, depending on your definitional preference). I recognize that dating advertising slogans is tougher than dating films or songs, so I won’t be too unhappy about 20th-century suggestions.


Avis : We try harder


"Think outside the bun." Taco Bell


I'm Loving It.


"Grab your bag. It's On" - Southwest Airlines


Got Milk?


I'd walk a mile for a Camel.
When it rains, it pours - Morton Salt
A diamond is forever - DeBeers Diamonds
Just Do It - Nike
Life is for living, and VISA is there.
Where's the beef? - Wendy's
We love to fly and it shows - Delta Airlines
Coke is it. - Coca Cola
It's the real thing - Coca Cola
The best part of waking up is Folgers in your cup - Folgers Coffee
Good to the last drop - Maxwell House Coffee
The Uncola - 7UP
Is it live or is it Memorex?
Think Different - Apple
Don't leave home without it- American Express


Johnnie Walker: "Keep Walking"

(Though it might have started in 1999)


McDonald's' "I'm Lovin' It" is perhaps one of the worst slogans in history


I'm lovin' it - McDonald's


Geico-So easy a caveman can do it.

Michael C

Gets you thicker, quicker - Shlitz Malt Liquor


Every Generation Refreshes the World - Pepsi 2008-2010
Don't be evil - Google
We'll pick you up - Enterprise
Can you hear me know? - Verizon


Avoid the Noid

- Domino's Pizza

Lowell Thompson

As a recovering adman, I fear a relapse if I participate in the seemingly harmless exercise.

But, as soul brother numero uno might admit, "I cain't hep myself".

"Making technology make sense"

Microsoft (Isn't it ironic. Microsoft was better at making slogans than making software.) Yes, I'm an Apple head.

"Think Different"

Apple (A rare example of a company not just living up to, but actually exceeding, its slogan).

I've got to go now but I shall return.


BTW: What's a "bleg"?


"Ask why." Enron
"Where Vision Gets Built." Lehman Brothers
"Happy Jetting." JetBlue
"I'm a PC." Microsoft
"What can Brown do for you?" UPS


"Priceless!" MasterCard
"Don't leave home without it." American Express
"Fair and balanced." FOX News
"Obey your thirst." Sprite


Cost of thing A = 5 dollars
Cost of thing B = 500 dollars
Cost of thing C = $47.65
Cost of final thing? = Priceless


Have it your way, Burger King


For everything else there is Master Card.


Quick Henry, the Flit! (Theodore Geisel , aka Dr. Seuss)