Quotes Uncovered: Well-Known Advertising Slogans

Two years ago, I asked for suggestions for the most memorable advertising slogans of recent years, to help with the next edition of The Yale Book of Quotations. Let me repeat my “bleg” from that time, and ask again for suggestions:

The Yale Book of Quotations includes 140 well known advertising slogans. I would welcome suggestions of famous advertising slogans from the 21st century (i.e., 2000 to 2008 or 2001 to 2008, depending on your definitional preference). I recognize that dating advertising slogans is tougher than dating films or songs, so I won’t be too unhappy about 20th-century suggestions.


If you are okay with non US quotations: "Not happy, Jan" - Yellow Pages (Australia). This is now a common expression in Australia to express displeasure with someone else's failure and has very strong cultural resonance.


? Priceless. - MasterCard


"Can you hear me now?"


Avoid the Noid - Dominos


In Canada "You've always got time for Tim Hortons" that slogan helped to create a national religion

also EA Sports: "It's in the game!"


That was easy - Staples


Built Ford Tough
Chevy, Like a Rock
Toyota, Moving Forward


"Not Happy, Jan" - Australian Yellow Pages


"yo quiero taco bell"
but its dated 1994-2009


"I'm Lovin' It" may be mediocre, but it's far better than KFC's new slogan "So Good".

I think the most memorable slogan of the last decade was a single word: "priceless". The Mastercard campaign launched in '97 but was in heavy rotation throughout all of the aughts.


Lately? "There's an app for that."


"McDonald's' "I'm Lovin' It" is perhaps one of the worst slogans in history

- Alex"

Worse than their "I'd Hit It" slogan? I think not!


Make 7-Up Yours

Gerry Fitzgerald

Just Do It.
There's an app for that.
Got Milk?
Intel inside.

Dylan Perreault

Freakonomics is a life changing book and makes you think of the world differently. ALSO I'm lovin it is awesome. If you're arguing about it then it's already a good slogan. http://hubpages.com/hub/Freakonomics-PDF is my hub about this with a download link.


bush administration: "weapons of mass destruction"


Clean water is good for business -- Business Alliance for a Clean Lake

Max Trynyn

"We're small, but we know a lot"--FinnSisu, a Minnestota-based sauna and nordic sports company


Look sharp, feel sharp, be sharp - Gillette


Like a good neighbor, State Farm is there.