Quotes Uncovered: Well-Known Advertising Slogans

Two years ago, I asked for suggestions for the most memorable advertising slogans of recent years, to help with the next edition of The Yale Book of Quotations. Let me repeat my “bleg” from that time, and ask again for suggestions:

The Yale Book of Quotations includes 140 well known advertising slogans. I would welcome suggestions of famous advertising slogans from the 21st century (i.e., 2000 to 2008 or 2001 to 2008, depending on your definitional preference). I recognize that dating advertising slogans is tougher than dating films or songs, so I won’t be too unhappy about 20th-century suggestions.


----oh, does it have to be a product?

--Kaiser Permanente

--the duck

---if you have an erection that lasts more than four hours, call your doctor....
Viagra, etc.


In the UK:

Every little helps - Tesco
Ah Bisto - Bisto
It's a Skoda. Honest. - Skoda


...for everything else, there's Mastercard.


Maybe she's born with it, maybe it's Maybelline - Maybelline

Because I'm/you're worth it - L'Oreal

Does She or Doesn't She? ...Only her Hairdresser Knows for Sure - Clairol hair dye

A totally organic experience - Herbal Essences

Hello boys! - Wonderbra

The best a man can get - Gillette




Don't Mess With Texas

Steve langendoen

Hey Culligan Man!


"It's a good time for the great taste of McDonald's"


I agree that "I'm lovin' it" is pretty weak, but I seem to remember McDonald's usually having pretty memorable slogans in the past:

"Do You Believe in Magic?" - early 90's
"Did Somebody Say McDonalds" - late 90's
"We Love to See You Smile" - early 00's


When the rubber meets the road - Firestone

Ian Kemmish

In the UK, the word "Simples", first spoken by an animated meerkat in a TV advert for car insurance, has entered general usage.


Not exactly a slogan but one of the most persuasive lines ever in a TV ad:

"I liked it so much I bought the company"
Victor Kayam, Remington shavers

- bigguy

"Stay thirsty my friends" - dos equis


"By Mennen"


"Got a little captain in you?" Capt. Morgan's Rum

Marilyn McDonald

What's in your wallet? - Capital One


Astonishing how many people either (a) can't or won't follow directions or (b) have no concept of how old things are. "Hey, Culligan man?" Are you kidding me?

Of the 5% listed above that actually meet the requirement, "THAT was easy" is my favorite. Along with "AFLAAAAK!" but I don't know that it can really count as a slogan. I also thought SWA's "You are now free to move about the country" was clever.


15 Minutes could save you 15% -- Geico

Michael Nunn

Wheres the beef? :P


One of the strongest advertising slogans of all time, Nike's "Just Do It" is borrowed from William Blake's notion that "Execution is the chariot of genius," which in turn is a long-winded way of saying "Carpe diem."