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Are Greeting Cards a Thing of the Past?

DESCRIPTIONPhoto: Alden Jewell

This year, we emailed an electronic letter reporting on our family events and offering best wishes to all the friends and relations to whom in the past we had snail-mailed Jewish New Year greeting cards. We felt guilty about switching away from the time-intensive activity of buying, signing and addressing snail-mail cards, and worried that the email would signal others that we viewed our time as too valuable to spend on a card. We don’t.
We’ve noticed that we are receiving fewer snail-mail greeting cards, both now and at the Christmas/New Year season too, so our behavior is fairly typical. Is the social norm of sending greeting cards breaking down? Or is it just substitution toward the less time-intensive form of greeting? Since I don’t think we’re atypical, I have to ask: Why the trend?


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