"Unbranding" in the Arizona GOP

We recently took note of the “unbranding” movement, in which Firm A might seem to damage Firm B by sending Firm B’s product to an undesirable endorser. The example of the day was Snooki and her Gucci purse. There would seem to be no limit to the unbranding opportunities in the modern world. How about, say, politics? The Times headline says it all – “Republican Runs Street People on Green Ticket” — but Marc Lacey‘s article is well worth a read. The gist:

Mr. Pearcy and other drifters and homeless people were recruited onto the Green Party ballot by a Republican political operative [Steve May] who freely admits that their candidacies may siphon some support from the Democrats. Arizona’s Democratic Party has filed a formal complaint with local, state and federal prosecutors in an effort to have the candidates removed from the ballot, and the Green Party has urged its supporters to steer clear of the rogue candidates. …
The Democratic Party is fuming over Mr. May‘s tactics and those of at least two other Republicans who helped recruit candidates to the Green Party, which does not have the resources to put candidates on ballots around the state and thus creates the opportunity for write-in contenders like the Mill Rats to easily win primaries and get their names on the ballot for November. Complaints about spurious candidates have cropped up often before, though never involving an entire roster of candidates drawn from a group of street people.

In the movie version, of course, the Green Party candidate – a drifter who sometimes works as a tarot card reader – would somehow win the local election, quickly jump onto the national political stage and become president, teaching us all a lesson in humility and leadership.