Putting the "I" in "IPO"

Cathal Morrow, who’s in the midst of a year without unhappiness following his year without lying, has a new project: “Me Me Me Plc, a company he plans to float on the London Stock Exchange by selling shares in himself. It’s ?10 a share, which gets you a photograph of Cathal in lieu of a share certificate.” In Cathal’s own words: “[R]ather than a company, what I’m going to be floating is me, and the story of me becoming the world’s first truly public person. This means if (and when, I hope), someone buys the movie, book and T-shirt rights, you’ll own a part of that (the Intellectual Property, no less).” There are probably at least a couple investments on the London Stock Exchange that are a worse bet. [%comments]