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Marketing Privacy

Several years ago, Matthew Funk and I proposed a mechanism for moving beyond the all-or-nothing choice of the do-not-call list to a system where you also could choose how much you would like to be paid for telemarketing calls.
If you click through to this BoingBoing post, you’ll see a great example of how the same idea was used in 1933 to deter door-to-door marketing. It shows a doorbell that will only ring if you deposit a dime first and includes the warning: “Coin will not be returned to canvassers or peddlers.”
(HT: Greg Klass)