Who You Calling a Bimbo?
A while back, we did a podcast about whether the NFL might someday sell corporate sponsorship on its jerseys, the way soccer clubs around the world do, and even Major League Soccer clubs in the U.S.
Before jumping in, the NFL should probably consider the possibility that foreign sponsors might want to get hold of their real estate. And this might lead to some language issues. Consider the case of the MLS team the Philadelphia Union, which just landed a sponsorship deal with the Mexican food giant Grupo Bimbo. Next season, the Union players will sport the company’s name on their chests — but not the “Grupo” part, just the “Bimbo.” (Via Mi Blog es tu blog; HT: Collin Campbell)