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Sugar Daddy Dating

A Freakonomics reader (we’ll call her “Sugar Baby”) is documenting her two-week experiment with online “Sugar Daddy Dating”: “beautiful women post pictures while wealthy men post their income and voilà! – the perfect Darwinian couple is created.  Because the expectation is short term, it’s flirting with the title of an escort service, or worse, prostitution.”  While she didn’t meet any of the men on the dating website in person, Sugar Baby nonetheless gathers some interesting information on the effectiveness of different dating profiles and who’s getting the better deal in these exchanges.