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Sexual Fidelity = Brand Loyalty?

(Digital Vision)

Here’s an interesting piece from Yale Fox over at on how the fidelity (or lack thereof) we demonstrate in sexual relationships mimics the loyalty we have to brands:

Much research shows that if there are no consequences to cheating, or if we can get away with it, we are very likely to do so. However, brand conversion is more than having the user cheat on their product once. We want them to understand that they are trading up to the new brand. It’s always possible to convert someone to your brand permanently. This can be achieved if the right environmental pressures are in place to do so.