It's No Major Major Major Major, But …

… this was still a puzzling sign to behold. It’s on Lenox Ave. (a.k.a. Malcolm X Blvd.), in the southern end of Harlem:

Did your mind get stuck for a minute when it read those words, or did it quickly skip ahead and fill in a blank? (Danny Kahneman writes nicely about this phenomenon in Thinking, Fast and Slow.)

Once you walk a few steps further south, the sign becomes complete. Still, I can’t help but think that this design wouldn’t have gone over so well with someone as exacting as, say, Steve Jobs: