Question of the Day: Is Pot Smoke a Good Signal?

From a reader named Ben Doty:

Quick question that may benefit from an economist’s perspective, possibly relating to complimentary goods, signaling, expertise, and education:

If you walk into a surf shop and the stench of marijuana nearly knocks you over, does that make you more or less likely to purchase surfing lessons there?

What do you say, readers? I have never been in a surf shop myself; I have, however, been in the pro shop at various golf courses and I can tell you that I have never once smelled marijuana there.