A New Way to Deal With Telemarketing Calls

A man in the U.K. is charging telemarketers for calling him. From BBC News:

A man targeted by marketing companies is making money from cold calls with his own higher-rate phone number.

In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line – so to call him now costs 10p, from which he receives 7p.

The Leeds businessman told BBC Radio 4’s You and Yours programme that the line had so far made £300.

Phone Pay Plus, which regulates premium numbers, said it strongly discouraged people from adopting the idea.

Beaumont says that he’s following the rules of premium numbers by informing all telemarketers exactly how much they’re being charged for calling him, and suggesting they email him if they don’t like the charges.

(HT: James Kraft)


wonder if that would work here in america. seems like a business wouldn't keep the toll-area codes in their database.

is it 10p per minute? or just a flat 10p?



Per minute. It's a great story!!


I used to inform telemarketers that my consulting rate was $150/hr, and if they wanted to talk, they'd need to give me a billing address.

Ron Moody

Capitalism at it's best.


That's brilliant. I've heard of a lawyer who managed to sue marketing companies for a hell of a lot of money through similar methods.

P.s check out this economics new blog run by two a level students > http://aleveleco.blogspot.co.uk/

Michael Ward

This is all very amusing, but the lost productivity due to having to stop what you're working on and answer the phone, only to discover the interruption is phone spam, is an actual cost that can have a dollar estimate put on it. How about comparing this to the cost of actually enforcing the do-not-call law? Not to mention the sour outlook it engenders after you say nasty things to the doofus in the boiler room before hanging up.

If certain parts of our government cared a fig about efficiency, not to say emotional well-being, we'd see some action, instead of an occasional showtime sweep with a self-congratulatory press release. It's not like these miscreants are hard to find -- they can only operate if people keep sending them money, and one can follow the freaking money to put them paid (as it were).