The Marketing of Dogfish

(Photo: Biodiversity Heritage Library)

In New England, cod and haddock are overfished and, according to WBUR, fishermen and restaurant owners are seeking cheaper and more plentiful fish like dogfish. Fish wholesalers are therefore working to promote the dogfish’s image. According to WBUR, dogfish is already used in cafeterias at some local universities and hospitals — and local lawmakers are now pushing the federal government to help by buying dogfish for prisons and military rations. What genius marketing: “Dogfish: Tasty enough for schools, hospitals, C rations, and even prisons.”