Ford is still wildly successful selling pickup trucks, but it’s pinning its hopes on monetizing the driver data collected by its vehicles. (Photo: Scott Olson/Getty)
Season 8, Episode 11
The Ford Motor Company is ditching its legacy sedans, doubling down on trucks, and trying to steer its stock price out of a long skid. But C.E.O. Jim Hackett has even bigger plans: to turn a century-old automaker into the nucleus of a “transportation operating system.” Is Hackett just whistling past the graveyard, or does he see what others can’t?
To find out more, check out the podcast from which this hour was drawn: “Can an Industrial Giant Become a Tech Darling?”
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