Pay What You Can Afford?

The makers of World of Goo, a “physics-based puzzle game,” let customers pay what they wanted for the game — which normally sells at $20 — and a week after the offer, 57,000 people bought the game, bringing in over $100,000 in sales. A survey taken by some of the customers on the game’s website reveals the top two reasons customers chose to pay what they did: It’s all they felt they could afford, and they wanted to support the PWYW model. Few paid the amount they thought the game was actually worth. More analysis here. [%comments]