Trader Joe's Secrets

Regular readers of this blog will be familiar with Trader Joe’s unexpected owners: a German discount-grocery chain. A new article in Fortune aims to reveal a few more Trader Joe’s secrets. Fortune interviewed various sources, although, in keeping with its reputation for secrecy, the company itself has “never participated in a major story about its business operations.” “What emerged is a picture of a business at a crossroads,” writes Beth Kowitt. “As the company expands into new markets and adds stores — analysts say the grocer could easily triple its size in the coming years — it must find a way to maintain its small-store vibe with customers.” [%comments]