Will Freakonomics Help You Find True Love?

Photo: David Prior

Probably not, but Malcolm Gladwell might.
My source for this conclusion: the always-interesting OKTrends blog, which provides data analysis for the OKCupid online dating site. Its latest analysis looks at how profile essays differ by race.
White men tend to write in their profiles about The Big Lebowski, hunting and fishing. Black men like Kanye West and Xbox 360. Latino men like baseball and Xbox 360.
Asian men, it turns out, mention Freakonomics and Malcolm Gladwell a lot.
Here’s the problem: Asian women also write about Malcolm Gladwell, but don’t mention Freakonomics much. So the message seems clear: If you are a man looking for love, Malcolm is a much better bet.