Pew Study: People Undervalue Their Local Newspaper

(Valueline)

A new research report from the Pew Research Center reveals that while Americans get their local news from a variety of different sources, they far undervalue their local paper as a major source of that news. Authors Tom Rosenstiel, Amy Mitchell, Kristen Purcell and Lee Rainie write:

In all, the data in a new national survey show that the majority (64%) of American adults use at least three different types of media every week to get news and information about their local community—and 15% rely on at least six different kinds of media weekly.

The most interesting statistic lies in the mixed messages that people send about their local newspaper. While 69 percent of Americans claim that losing their local newspaper would have no impact, their reading habits show that people rely on print and online papers for 11 out of 16 major news topics. The authors write: “In other words, local TV draws a mass audience largely around a few popular subjects; local newspapers attract a smaller cohort of citizens but for a wider range of civically oriented subjects.”