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Episode 494

Why Do Most Ideas Fail to Scale?

In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution….

Episode 38

Sendhil Mullainathan Explains How to Generate an Idea a Minute (Part 2)

…the hypothesis of his book Scarcity, explains why machines aren’t competition for human intelligence, and tells Steve why it’s important to appreciate other people’s good ideas before developing your own….

Episode 368

Where Do Good Ideas Come From?

Whether you’re mapping the universe, hosting a late-night talk show, or running a meeting, there are a lot of ways to up your idea game. Plus: the truth about brainstorming….

Episode 12

Where Do All the Bad Ideas Go?

Ideas are currency. This couldn’t be more true in academia, where it’s the job of researchers to think of questions and, hopefully, find answers. Bapu talks with economists Steve Levitt…

Episode 199

This Idea Must Die

Every year, Edge.org asks its salon of big thinkers to answer one big question. This year’s question borders on heresy: what scientific idea is ready for retirement?

Episode 405

Policymaking Is Not a Science (Yet) (Replay)

Why do so many promising solutions — in education, medicine, criminal justice, etc. — fail to scale up into great policy? And can a new breed of “implementation scientists” crack…

Episode 94

The Price of Doing Business with John List

From baseball card conventions to Walmart, John List has always used field experiments to say revolutionary things about economics. He explains the value of an apology, why scaling shouldn’t be…

Episode 310

Are We Running Out of Ideas?

Economists have a hard time explaining why productivity growth has been shrinking. One theory: true innovation has gotten much harder – and much more expensive. So what should we do…

Episode 188

Why Do Kids Today Get So Many A’s?

Is grade inflation on the rise? How much does your G.P.A. matter in the long run? And when did M.I.T., of all places, become “the cool university”?…

Episode 405

Policymaking Is Not a Science (Yet)

Why do so many promising solutions — in education, medicine, criminal justice, etc. — fail to scale up into great policy? And can a new breed of “implementation scientists” crack…

Episode 556

A.I. Is Changing Everything. Does That Include You?

For all the speculation about the future, A.I. tools can be useful right now. Adam Davidson discovers what they can help us do, how we can get the most from…

Episode 124

Daron Acemoglu on Economics, Politics, and Power

Economist Daron Acemoglu likes to tackle big questions. He tells Steve how colonialism still affects us today, who benefits from new technology, and why democracy wasn’t always a sure thing….

Episode 564

How to Succeed at Failing, Part 4: Extreme Resiliency

…makes mistakes. How do you learn from them? Lessons from the classroom, the Air Force, and the world’s deadliest infectious disease. Part of the series “How to Succeed at Failing.”…

Episode 103

Rick Rubin on How to Make Something Great

From recording some of the first rap hits to revitalizing Johnny Cash’s career, the legendary producer has had an extraordinary creative life. In this episode he talks about his new…

Steven Johnson Answers Your Innovation Questions

…in the university environment – actually outperformed the marketplace in generating world-changing ideas. Yes, the market often takes those ideas and turns them into commercial products, but the original ideas




Episode 111

Can a Moonshot Approach to Mental Health Work?

Obi Felten used to launch projects for X, Google’s innovation lab, but she’s now tackling mental health. She explains why Steve’s dream job was soul-destroying for her, and how peer…


Episode 370

How to Fail Like a Pro

The road to success is paved with failure, so you might as well learn to do it right. (Ep. 5 of the “How to Be Creative” series.)…

Episode 561

How to Succeed at Failing, Part 1: The Chain of Events

We tend to think of tragedies as a single terrible moment, rather than the result of multiple bad decisions. Can this pattern be reversed? We try — with stories about…

Episode 369

A Good Idea Is Not Good Enough

Whether you’re building a business or a cathedral, execution is everything. We ask artists, scientists, and inventors how they turned ideas into reality. And we find out why it’s so…

Episode 37

Sendhil Mullainathan Thinks Messing Around Is the Best Use of Your Time

He’s a professor of computation and behavioral science at the University of Chicago, MacArthur “Genius Grant” recipient, and author. Steve and Sendhil laugh their way through a conversation about the…

Episode 169

Failure Is Your Friend (Replay)

In which we argue that failure should not only be tolerated but celebrated.

Episode 169

Failure Is Your Friend

In which we argue that failure should not only be tolerated but celebrated.

Episode 563

How to Succeed at Failing, Part 3: Grit vs. Quit

…it. Today: stories about glitchy apps, leaky paint cans, broken sculptures — and a quest for the perfect bowl of ramen. Part of the series “How to Succeed at Failing.”…

Episode 259

Ten Signs You Might Be a Libertarian

Gary Johnson, the Libertarian Party’s presidential candidate, likes to say that most Americans are libertarians but don’t know it yet. So why can’t Libertarians (and other third parties) gain more…

Episode 355

Where Does Creativity Come From (and Why Do Schools Kill It Off)?

Family environments and “diversifying experiences” (including the early death of a parent); intrinsic versus extrinsic motivations; schools that value assessments, but don’t assess the things we value. All these elements…

Episode 130

Is Our Concept of Freedom All Wrong?

The economist Joseph Stiglitz has devoted his life to exposing the limits of markets. He tells Steve about winning an argument with fellow Nobel laureate Milton Friedman, why small governments…

Episode 101

Celebrating 100 People I (Mostly) Admire

Steve and producer Morgan Levey look back at the first 100 episodes of the podcast, including surprising answers, spectacular explanations, and listeners who heard the show and changed their lives….

Episode 162

How Can You Be Kinder to Yourself?

How do you practice self-care if you don’t have time for a break? Is it weird to talk to yourself? And does Mike need a bag of Doritos — or…