What Are the Limits of Unbranding?

Celebrity endorsements have been popular for a long time, but fashion experts are reportedly now practicing a new marketing strategy loosely known as “unbranding”: “Allegedly, the anxious folks at these...

"Unbranding" in the Arizona GOP

We recently took note of the “unbranding” movement, in which Firm A might seem to damage Firm B by sending Firm B’s product to an undesirable endorser. The example of...

When Corporate Sponsorship Backfires

...potty mouths,” said Matt Brown, a spokesman for Transport for London, which runs the city’s extensive network of public buses, trains, boats and now bikes. Even more powerful than unbranding,...