Introducing "Applied Freakonomics"
When blog reader Kyle contacted us with his story of how thinking “freakonomically” first netted — then lost — him significant amounts of incremental income, we had what we’d call an “aha moment,” if Oprah hadn’t apparently patented that phrase.
Here’s Kyle’s story — and if you have a tale of “applied Freakonomics,” we’d love to hear it, too, and possibly feature it on the blog.