Xcellent Names for Drugz

Ever wondered why so many prescription drug names are loaded with x’s and z’s (Celebrex, Flomax, Zocor etc.)? “[U]se of these letters relates to the imperative to make a brand...

Bad Names for Online Dating

...your chances of getting a date in the online dating universe: The main finding here was that people with unfashionable names like Kevin or Chantal were dramatically more likely to...

Very Sticky Wickets

In our continuing effort to bring you news of interesting first names from around the globe (see here and here and here and here), please consider this recent e-mail from...

Zyzmor's Revenge?

...the alphabet are faster at making buying decisions. Why? Kids with the A to I last names were always first in line, whereas kids with last names from R to...

American Baby Names Are Somehow Getting Even Worse

This piece on baby names by Drew Magary made me laugh out loud. I sent it to my wife, and she laughed so hard she cried....

What's in an Americanized Name?

...people who Americanized their given names did better economically thereafter. But how to get around the possibility that those with more energy/ambition were more likely to change names—going from Giovanni...

Sure-Fire Baby Names

Abby Haglage reports in The Daily Beast of an apparent uptick in firearm-inspired baby names. In 2002, only 194 babies were named Colt, while in 2012 there were 955. Just...

School Start Times, Brand Names, and Too Much Ground Beef: TMSIDK Episode 31

...with AJ Jacobs (author of It’s All Relative) as real-time fact-checker. We filled this episode with insights about the true value of ground beef, sleeping in, company names, and more....

Freakonomics in Action: Name That Baby

...I can do but be grateful I had my children post-30) and the one on baby names. I was pregnant at the time (just gave birth on June 10th) and...

Levit and Dabner?

...change the names of the authors? I can see if you are using a different alphabet you might not have a choice, but would it be normal to take the...