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Anna Tuchman

 
Date
Length

Does Advertising Actually Work? (Part 1: TV)

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.

11/18/20
40:18

Does Advertising Actually Work? (Part 2: Digital)

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.

11/25/20
51:19

Season 10, Episode 14

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story. To find out more, check out the podcasts from which this hour was drawn: “Does Advertising Actually Work? (Part 1: TV)” and “Does Advertising Actually Work? (Part 2: Digital).”

12/3/20

Season 13, Episode 46

It’s hard to know whether the benefits of hiring a celebrity are worth the risk. We dig into one gruesome story of an endorsement gone wrong, and find a surprising result.

7/11/24
50:30

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