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Bruce Friedrich

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Bruce Friedrich Thinks There’s a Better Way to Eat Meat

Levitt rarely interviews advocates, but the founder of the Good Food Institute is different. Once an outspoken — and sometimes outlandish — animal-rights activist, Bruce has come to believe that market-driven innovation and scientific advancement are the best ways to reduce global meat consumption. Steve and Bruce talk about the negative externalities of factory-farmed meat, and why Bruce gave up antics like streaking at Buckingham Palace.

5/28/21
48:21

The Freakonomics Radio Network

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