Everything You Always Wanted to Know About Money (But Were Afraid to Ask)

Season 7, Episode 4 The bad news: roughly 70 percent of Americans are financially illiterate. The good news: all the important stuff can fit on one index card. This week on Freakonomics Radio: how to become your own financial superhero. Plus: Stephen J. Dubner brings you the tale of the $15 tomato. To find out more, […]

The Tale of the $15 Tomato (Ep. 94)

Our latest Freakonomics Radio podcast is called “The Tale of the $15 Tomato.” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.) In it, you'll hear Steve Levitt talk about his favorite foods (hint: most of them can be obtained via a drive-thru window); a surprisingly agrarian feature of his childhood; and his wildly unsuccessful effort to get his kids enthusiastic about agriculture.

As trivial as all that may sound, there is in fact a larger point to the podcast. As we once wrote in a Times column, modern and relatively well-off Americans spend a lot of time voluntarily performing the sort of menial labor (growing, baking, brewing, knitting, etc.) that our grandparents would likely have loved to not have to perform.