The science of what works — and doesn’t work — in fundraising.
Season 6, Episode 46 This week on Freakonomics Radio: a series of academic studies suggest that the wealthy are, to put it bluntly, selfish jerks. It’s an easy narrative to swallow. But, Stephen J. Dubner asks, is it true? Plus: a lot of ideas about how to successfully raise money — using good old-fashioned guilt, for instance. To find out more, check . . .
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