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How Much Does Your Name Matter?

Season 4, Episode 2

When Harvard professor Latanya Sweeney Googled her name one day, she noticed something strange: an ad for a background check website came up in the results, with the heading: “Latanya Sweeney, Arrested?” But she had never been arrested, and neither had the only other Latanya Sweeney in the U.S. So why did the ad suggest so? Thousands of Google searches later, Sweeney discovered that Googling traditionally black names is more likely to produce an ad suggestive of a criminal background. Why? In this episode of Freakonomics Radio, Stephen Dubner investigates the latest research on names. Steve Levitt talks about his groundbreaking research on names, economic status, and race. And University of Chicago economist Eric Oliver explains why a baby named “Cody” is more likely to belong to conservative parents, and why another named “Esme” was probably born to a pair of liberals.

10/24/13

How Big is My Penis? (And Other Things We Ask Google)

Season 6, Episode 41 This week on Freakonomics Radio: Stephen J. Dubner talks about what gossip is and isn’t; about the characteristics of the people who produce and consume gossip; and about the functions of gossip, good and bad. Plus: what do our online searches say about our true selves? In the real world, everybody lies. To find out more, check . . .

6/22/17

How Much Does Your Name Matter? (Replay)

Season 7, Episode 37 When Harvard professor Latanya Sweeney Googled her name one day, she noticed something strange: an ad for a background check website came up in the results, with the heading: “Latanya Sweeney, Arrested?” But she had never been arrested, and neither had the only other Latanya Sweeney in the U.S. So why did the ad suggest so? . . .

5/17/18

Everybody Gossips (and That’s a Good Thing) (Replay)

Season 8, Episode 16 This week on Freakonomics Radio: Stephen J. Dubner talks about what gossip is and isn’t; about the characteristics of the people who produce and consume gossip; and about the functions of gossip, good and bad. Plus: what do our online searches say about our true selves? In the real world, everybody lies. To find out more, check . . .

12/20/18

Season 10, Episode 15

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble. And: the endless pursuit . . .

12/10/20

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