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Influence

Date
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Season 10, Episode 41

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a . . .

6/10/21

How to Get Anyone to Do Anything

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of The Freakonomics Radio Book Club, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought.

5/26/21
58:03

Why Do We Forget So Much of What We’ve Read?

Also: do we overestimate or underestimate our significance in other people’s lives?

10/25/20
33:53

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