Why Do We Forget So Much of What We’ve Read? (NSQ Ep. 24 Rebroadcast)

Also: do we overestimate or underestimate our significance in other people’s lives?

Season 10, Episode 41

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, […]

How to Get Anyone to Do Anything (Ep. 463)

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of The Freakonomics Radio Book Club, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought.

How Much Do Your Friends Affect Your Future? (NSQ Ep. 31)

Also: which professions have the happiest people?

Why Do We Forget So Much of What We’ve Read? (NSQ Ep. 24)

Also: do we overestimate or underestimate our significance in other people’s lives?