Jim Yong Kim has an unorthodox background for a World Bank president — and his reign thus far is just as unorthodox.
Advertisers have always been adept at manipulating our emotions. Now they’re using behavioral economics to get even better.
Season 5, Episode 13
On this week’s episode of Freakonomics Radio:
In 2014, Tesla’s Model S became the best-selling car in Norway ever for a one-month period. Not bad for a luxury electric vehicle whose base price in Norway is over $100,000. What’s behind this Tesla boom?
And then, hear our interview with the physician/anthropologist Jim Yong Kim. He used to advocate dismantling the World Bank; now he’s running it — and is eager to apply the insights of behavioral economics to development policy.
Jim Yong Kim has an unorthodox background for a World Bank president — and his reign has been just as unorthodox. He has just announced he’s stepping down, well before his term is over; we recorded this interview with him in 2015.
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