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Jodi Balsam

 
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What Is Sportswashing — and Does It Work? (Update)

In ancient Rome, it was bread and circuses. Today, it’s a World Cup, an Olympics, and a new Saudi-backed golf league that’s challenging the PGA Tour. Can a sporting event really repair a country’s reputation — or will it trigger the dreaded Streisand Effect? Also: why the major U.S. sports leagues are warming up to the idea of foreign investment.

3/4/24
71:59

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