Search the Site

marketing

 
Date
Length

How to Save $1 Billion Without Even Trying

Season 5, Episode 20 

On this week’s episode of Freakonomics Radio: Doctors, chefs, and other experts are much more likely than the rest of us to buy store-brand products. What do they know that we don’t? And if we all did like they do, how much fatter might our wallets be?

Then, imagine a fantasy world that’s exactly as the world is today except that two things are missing: alcohol and marijuana. And then imagine that tomorrow, both of them are discovered. What happens now? How are each of them used – and, perhaps more importantly, regulated? How would we weigh the relative benefits and costs of alcohol versus marijuana?

3/4/16

Does Advertising Actually Work? (Part 1: TV)

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.

11/18/20
40:18

The Freakonomics Radio Network

Follow this show
653 Episodes
Follow this show
133 Episodes
Follow this show
100 Episodes
Follow this show
66 Episodes

How to Listen

You want to listen to Freakonomics Radio? That’s great! Most people use a podcast app on their smartphone. It’s free (with the purchase of a phone, of course). Looking for more guidance? We’ve got you covered.

Learn more about how to listen

Freakonomics Radio Network Newsletter

Stay up-to-date on all our shows. We promise no spam.