The San Francisco 49ers, one of the most valuable sports franchises in the world, also used to be one of the best. But they’ve been losing lately — a lot — and one of their players launched a controversy by taking a knee during the national anthem. So why is everyone there so optimistic? To find out, we speak with the team’s owner, head coach, general manager, and star players, including their new $137.5 million quarterback. (Ep. 2 of “The Hidden Side of Sports” series.)
One of the most storied (and valuable) sports franchises in the world had fallen far. So they decided to do a full reboot — and it worked: this week, they are headed back to the Super Bowl. Before the 2018 season, we sat down with the team’s owner, head coach, general manager, and players as they were plotting their turnaround. Here’s an update of that episode.
They’re heading to the Super Bowl for the second time in five years. But back in 2018, they were coming off a long losing streak — and that’s the year we sat down with 49ers players, coaches, and executives to hear their turnaround plans. It’s probably time to consider the turnaround a success.
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