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Steve Tadelis

 
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Does Advertising Actually Work? (Part 2: Digital)

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.

11/25/20
51:19

Season 10, Episode 14

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story. To find out more, check out the podcasts from which this hour was drawn: “Does Advertising Actually Work? (Part 1: TV)” and “Does Advertising Actually Work? (Part 2: Digital).”

12/3/20

Season 10, Episode 15

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble. And: the endless pursuit . . .

12/10/20

Why Are There So Many Bad Bosses?

People who are good at their jobs routinely get promoted into bigger jobs they’re bad at. We explain why firms keep producing incompetent managers — and why that’s unlikely to change.

3/2/22
48:34

Season 11, Episode 29

People who are good at their jobs routinely get promoted into bigger jobs they’re bad at. We explain why firms keep producing incompetent managers — and why that’s unlikely to change.

3/17/22

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