They’re paid a fortune — but for what, exactly? What makes a good C.E.O. — and how can you even tell? Is “leadership science” a real thing — or just airport-bookstore mumbo jumbo? We put these questions to Mark Zuckerberg, Richard Branson, Indra Nooyi, Satya Nadella, Jack Welch, Ray Dalio, Carol Bartz, David Rubenstein, and Ellen Pao. (Part 1 of a special series, “The Secret Life of a C.E.O.”)
Mark Zuckerberg’s dentist dad was an early adopter of digital x-rays. Jack Welch blew the roof off a factory. Carol Bartz was a Wisconsin farm girl who got into computers. No two C.E.O.’s have the same origin story — so we tell them all! How the leaders of Facebook, G.E., Yahoo!, PepsiCo, Microsoft, Virgin, the Carlyle Group, Reddit, and Bridgewater Associates made it to the top. (Part 2 of a special series, “The Secret Life of a C.E.O.”)
Indra Nooyi became C.E.O. of PepsiCo just in time for a global financial meltdown. She also had a portfolio full of junk food just as the world decided that junk food is borderline toxic. Here’s the story of how she overhauled that portfolio, stared down activist investors, and learned to “leave the crown in the garage.” (Part 3 of a special series, “The Secret Life of a C.E.O.”)
No, it’s not your fault the economy crashed. Or that consumer preferences changed. Or that new technologies have blown apart your business model. But if you’re the C.E.O., it is your problem. So what are you going to do about it? First-hand stories of disaster (and triumph) from Mark Zuckerberg, Steve Ballmer, Satya Nadella, Jack Welch, Ellen Pao, Richard Branson, and more. (Part 4 of a special series, “The Secret Life of a C.E.O.”)
Only 5 percent of Fortune 500 companies are run by women. Why? Research shows that female executives are more likely to be put in charge of firms that are already in crisis. Are they being set up to fail? (Part 5 of a special series, “The Secret Life of a C.E.O.”)
If you’re a C.E.O., there are a lot of ways to leave your job, from abrupt firing to carefully planned succession (which may still go spectacularly wrong). In this final episode of our “Secret Life of a C.E.O.” series, we hear those stories and many more. Also: what happens when you no longer have a corner office to go to — and how will you spend all that money?
Stephen Dubner’s conversation with the Virgin Group founder, recorded for the Freakonomics Radio series “The Secret Life of a C.E.O.”
Stephen Dubner’s conversation with David Rubenstein, co-founder of the Carlyle Group, one of the most storied private-equity firms in history. We spoke with Rubenstein for the Freakonomics Radio series “The Secret Life of a C.E.O.”
Stephen Dubner’s conversation with the C.E.O. of Microsoft, recorded for the Freakonomics Radio series “The Secret Life of a C.E.O.”
Stephen Dubner’s conversation with the former longtime C.E.O. of General Electric, recorded for the Freakonomics Radio series “The Secret Life of a C.E.O.”
Stephen Dubner’s conversation with the former C.E.O. of Yahoo, recorded for the Freakonomics Radio series “The Secret Life of a C.E.O.”
Stephen Dubner’s conversation with the Facebook founder and C.E.O., recorded for the Freakonomics Radio series “The Secret Life of a C.E.O.”
Stephen Dubner’s conversation with the founder and longtime C.E.O. of Bridgewater Associates, recorded for the Freakonomics Radio series “The Secret Life of a C.E.O.”
One of the world’s biggest and best-known companies just announced that its C.E.O. would be stepping down in the fall. We interviewed her as part of our series “The Secret Life of a C.E.O.,” and we thought you might like to hear that episode again, or for the first time if you missed it back then.
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