It's fundraising season again here at Freakonomics Radio. This episode is a rebroadcast of the first time that we asked listeners to donate to help keep our public-radio podcast going strong. This episode is called "How to Raise Money Without Killing a Kitten." (You can download/subscribe at iTunes, get the RSS feed, or listen via the media player in the post. You can also read the transcript; it includes credits for the music you’ll hear in the episode.)
In this podcast you’ll hear the economist John List give us the gospel of fundraising -- what works, what doesn't, and why. List and economist Uri Gneezy write about the science of charitable giving in their book The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.