Travis Thul invented a so-called Keurig for ramen, but he failed to bring it to store shelves. We talk to him about innovation, risk, the thrill of starting a business, and the heartbreak of pulling the plug.
This episode is for Freakonomics Radio Plus members. When you join Freakonomics Radio Plus, you’ll get weekly member-only bonus episodes of Freakonomics Radio. Plus, you’ll hear every show in the Freakonomics Radio Network without ads. You can support the work you love and get exclusive content in return. Click below to learn more about Freakonomics Radio Plus.
Stay up-to-date on all our shows. We promise no spam.