Where Do All the Bad Ideas Go? (Freakonomics, M.D. Ep. 12)

Listen now:

Ideas are currency. This couldn’t be more true in academia, where it’s the job of researchers to think of questions and, hopefully, find answers. Bapu talks with economists Steve Levitt and Emily Oster about how they come up with ideas for studies, why most never make it off the ground, and what should be done with scrapped projects.

Follow Freakonomics, M.D. on Apple PodcastsSpotifyStitcher, or wherever you get your podcasts.

*      *      *

Relevant Research & References

Here’s where you can learn more about the people and ideas in this episode:


  • Emily Oster, professor of economics at Brown University.
  • Steve Levitt, professor of economics at the University of Chicago.