Ford is still wildly successful selling pickup trucks, but it’s pinning its hopes on monetizing the driver data collected by its vehicles. (Photo: Scott Olson/Getty)
Season 8, Episode 11
The Ford Motor Company is ditching its legacy sedans, doubling down on trucks, and trying to steer its stock price out of a long skid. But C.E.O. Jim Hackett has even bigger plans: to turn a century-old automaker into the nucleus of a “transportation operating system.” Is Hackett just whistling past the graveyard, or does he see what others can’t?